Celebrity personal trainer with over 18 years of experience, Gladiators AUS contestant, Australian Ninja Warrior - season 5 contestant, founder and author of Brazilian Butt Express.
HOW IT STARTED
A week after landing in Australia in 2008, while still in a hostel, I started working at, then, the world’s largest privately owned health club: Fitness First (initially at the Randwick and later also at the Bondi club, both located on the Eastern suburbs of Sydney) - where I worked for 12 years and became a senior personal trainer, a boxing group fitness instructor, a writer and an ambassador for both Australia and Malaysia groups.
It wasn’t all fun and games. It was mostly hard and many times I did miss the high salary, the prestige and the stability associated to my previous career path. However, the one thing I never missed was the “dream”. Because THAT ecxact transition (from Law to Fitness) was my DREAM then and it is my DREAM now.
WHY THE IQ FRAMEWORK
Most fitness content tells people what to do. Do this workout. Follow this diet. Hit these numbers. But without understanding the principles behind the plan, people plateau, get injured, or lose consistency. The IQ Framework flips that. Mobility IQ teaches you how to choose the right tool for the right outcome. Movement IQ teaches you how to control your body before loading it. Mindset IQ teaches you how to build consistency through structure, not willpower. That system is the foundation of everything inside activeX every program, every workout, every tool.
WHAT ACTIVEX IS TODAY
What started as personalized online coaching has grown into a full platform. activeX gives members access to programs, workouts, an exercise library, journals, macro tracking, step tracking, and exercise tracking all built on the IQ Framework. It's not a random collection of workouts. Every piece of content is connected to the same system. For people who want a more hands-on approach, Ana still coaches a limited number of clients 1-on-1.
